Recently I was a guest on a US-based podcast for entrepreneurs and was asked this question…’ some people might hear “Consistency” and think “BORING”… how are those two different?

What a great question.

You do hear people bang on about being consistent in social media with content creation, videos, Lives, calendars and the like, and let’s be honest, there is a big element of truth to that.

This is where I prefer to focus on the consistent minimum…that is, what is the minimum that You can do to remain consistent, AND get results at the same time?



The big picture – social media feels like it will eat us alive if it’s not done right.

Sure, we all need a vision, a purpose, to have big goals and something to look forward to.

My good friend Carey Conley nails this process, Carey taught me a simple way to find your purpose, and create a vision, backed up by a step-by-step process to stay on track.

And yes, it is that age-old saying…failing to plan is planning to fail.

It has taken me decades to get my head around this, as a big-picture thinker, doing the detail of a plan was like sticking needles in my eyes…I didn’t get it, I didn’t want to do the detail or the work.

Thanks to Carey, I now know staying on track is possible and in fact, can be really painless and even easy by keeping it super simple…phew…thanks to the clever people out there who love making the complex simple.

When we attempt to focus on everything, we get lost.

We easily become overwhelmed with objectives, goals, to-dos, musts, and needs, and indirectly create a “do or die” mentality of ‘There is so much to do, I’ll never get done!’

We convince ourselves that there are not enough hours in the day and if we remove sleep, well maybe we can get everything finished!

This is simply a negative habit or behaviour we have learnt over the years.

Now is the time to stop, change directions and get consistency working for us. It doesn’t have to be something hard or boring.



Enter consistent minimum.

The consistent minimum is a concept of consistently doing a minimum amount and yet still staying productive.

The key ingredient to a consistent minimum is a focus.

Without a focus, you allow the lack of the right big picture to creep back in and corrupt our to-do list, productivity, and even our happiness.

When it comes to using a consistent minimum approach to organic social media for your business, it is no different.

You don’t have to be creating content every day in order to work out what to say, when to say it and of course HOW you want to say it.

If you research on Dr Google ways to be consistent with social media… there are a gazillion articles with advice on how to accomplish this. So let me simplify it for you.



There are five simple things you can do to manage your work.

These strategies will allow you to put in the minimum (not maximum) amount of time needed to sustain your business with the great pay-off!

Remember, while big leaps may show progress faster, small steps often mean you continue to work towards your goals and meet them in the long run.  If you recall – the tortoise did beat the hare.

One of my favourite quotes at the moment from Mother Theresa is this…

Be faithful to the small and the big will come

And what this means is this…focus on the next thing, the next connection, the next action to want to take … not the payoff at the end, because sometimes (well more often than not) achieving your big goal can be quite a few steps away.



Time Management:

Yes, I know, you have heard this a million times.

Everyone has told you the importance of managing your time, prioritising your responsibilities, and minimising distractions.

Unfortunately, you are about to hear it again.

Time Management is essential because, without it, the rest of the strategies are irrelevant.

If you are not able to manage your time, focus, and stay on track – does anything else I say here matter?

Start with the top 3 things for the day or the week, and get those done first.




Train yourself that every phone call does not need to be answered immediately, every text doesn’t need an instant response, and every email does not need to be read as soon as it is received, and the newsfeed waiting to be scrolled through can wait as well.

Not easy I know.

Give yourself breaks to allow your focus to shift; however, limit those times and do not become sidetracked when asked a question, offered an opportunity, or when provided information that relates to a previously worked-on task.

For example; I have found one way to manage my email inbox is to set two-time slots during the day to check emails, respond to those which take only a few minutes and allocate others, by level of priority.

This has been around for ages.

With that said, what it means is this…by NOT checking your inbox every other minute, you may actually have time to do what really matters, potentially income-producing activities such as filling in your content calendar for the week, or recording your vlog or working on your message or strategy.

It’s about finding the way you work best, knowing what your strengths are and building a system around that.

I have a client who does not enjoy writing but loves being out and about with his Go-Pro, recording cool things and putting videos together for his business.

We came up with a way where he gets his videos and Facebook Lives transcribed, we found a super cool editor on Fiverr, who takes the recording and adds all the bits to make it readable.


Same outcome, different approach to say someone like me who can write easily.

Work with your strengths and delegate the things you like the least.



Set Reachable Targets

Create a daily goal to-do list.

If anything urgent comes in, remember – you have already set aside time during the middle or at the end of the day to take care of these tasks.

Understand what you want to achieve that hour, day, week, month and year.

Reverse engineer bigger projects.

What do you want to achieve this year?

Now, break that down into 12 months.

Look at each month and break down your goals into 4 weeks.  Now look at each week and create your daily goal list.



Allocate Your Time As A Resource

Some would ask, “Doesn’t this fall into time management?”

Yes and no.

With time management, you are managing your time as a whole, prioritising your day, setting up your goals, and focusing on the task at hand.

By allocating your time as a resource, you are deciding how much of your time that day to spend on each task.

It is easy to start writing a blog and three hours later, you are still writing and nothing else has been done that day.

Sure, you can stop at the designated break time and check emails/attend to urgent issues, but typically you would go right back to writing that blog, right?

By allocating time as a resource, you force yourself to segment your time.

You could allow yourself one hour to work on creating 5 images in Canva for your Insta account.

If you were not finished in an hour, it’s not such a big deal, as you will have a few images at least completed, which means Insta will be sorted for the next few days.

This way, everything gets “touched” that day and you are taking steps (even small ones) to complete your goals.

The key here is to streamline your precious resource…your time.

Get the job started and worked on, even if it isn’t done perfectly.

I believe homegrown marketing is better anyway..the real deal…just get in and get it done.




Delegating will allow someone else to take on the less important tasks so you can focus on the more important objectives that help your company grow and build revenue.

Do you really need to spend 60% of your day answering emails, returning calls, updating social media, creating marketing ideas, implementing marketing ideas, troubleshooting your website, and posting to your site?


There are so many companies that can, on a task-by-task or monthly contract basis, complete these remedial tasks for you.

I am often asked, when is the best time to delegate…just before it becomes a big problem for you.

It’s back to that planning thing…when you know you are getting to capacity, you have already mapped a way to the next level, and this is where delegation comes in.

There never is a perfect time .. so make the decision, map it out and get in and get it done.



I trust these five fast-fix tips help you take a fresh approach to get the consistent minimum sorted in your business.  At The Social Coach we love hearing from readers who have questions or who have successfully used our tips … So reach out and give us a shout, we’d love to hear from you!

Have a great week,